Just do it! Creative strategies of survival

curated by Katharina Rohde

  • Katharina Rohde curator interview, 2020
The exhibition Just do it! Creative strategies of survival brings focus to local small scale businesses in Johannesburg, South Africa and examines the challenges that they face within the global economy. Over a period of one month five emerging South African Artists have been engaging with Spaza Shops in Alexandra in order to learn more about this small scale entrepreneurship that is so unique to the township, Johannesburg and the country itself. Investigating daily activities, marketing strategies, social interaction, and alternative business models, the artists in collaboration with shop owners, customers, and the greater community have developed creative outcomes for the show.

Just do it! will exhibit site-specific interventions that deal with the phenomena of local small scale enterprises like Spaza shops, highlighting the challenges, struggles and opportunities that come with informal entrepreneurship. Art works will be presented in and around the participating Spaza Shops throughout the month.

The opening event will be creatively supported by the local community, preparing and selling african traditional drinks and dishes in the street. During the course of Just do it! various workshops and happenings hosted by the artists will take place. Join in and be creative! (Detailed schedule here)

Art works will be presented in and around the participating Spaza Shops! Bring any item you don't need anymore and would like to exchange for something else at the Bansela Free Shop!

  • artists:
    Sipho Charles Gwala
    Keabetswe Mokwena
    Reatile Mokwena
    Claire Rousell
    Buhlebezwe Siwani

apexart’s program supporters past and present include the National Endowment for the Arts, Milton and Sally Avery Arts Foundation, the Kettering Family Foundation, the Buhl Foundation, The Martin and Rebecca Eisenberg Foundation, Bloomberg Philanthropies, Spencer Brownstone, the Kenneth A. Cowin Foundation, Epstein Teicher Philanthropies, The Greenwich Collection Ltd., William Talbott Hillman Foundation/Affirmation Arts Fund, the Fifth Floor Foundation, the Consulate General of Israel in New York, The Puffin Foundation, the Trust for Mutual Understanding, The Andy Warhol Foundation for the Visual Arts, and public funds from the New York City Department of Cultural Affairs in partnership with the City Council, public funds from Creative Engagement, supported by the New York State Council on the Arts with the support of the Governor and administered by LMCC, funds from NYSCA Electronic Media/Film in Partnership with Wave Farm: Media Arts Assistance Fund, with the support of the Office of the Governor and the New York State Legislature, as well as the New York State Council on the Arts with the support of Governor Kathy Hochul and the New York State Legislature.