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Transmissão Fordlândia
Exhibition Opening - Fordlândia
Transmissão Fordlândia Opening Reception

Saturday, September 16, 2017, 6:00 - 9:00 pm
Former Ford Factory Building
Fordlândia, Brazil

A series of public performances, conversations, and interviews. Throughout the evening, the participating artists amplify their sound work, perform, and share with communities. This will also be broadcast live on the radio. Transmissão Fordlândia, organized by Stephanie Elyse Sherman and Agustina Woodgate, is an apexart Franchise Exhibition.

Featuring work by: Gabriel Martinho, Angelo Madson, Véronique Isabelle

This event is free and open to the public.

Véronique Isabelle will present an exploration of the fantastical landscapes of Fordlândia through the voices and stories of its residents. Through workshops and conversations with different local people, Isabelle presents an experiential sound cartography of the fantastical, drawn from participants’ descriptions of the community and its organization, beliefs, and stories. This soundscape will explore the complex layers of Fordlândia in time and space, revealing through sounds and stories the revolutionary movements from the past, as well as recent regional exploration projects, all while evoking the presence of supernatural forces and beings from the Encante (Enchanted World) – a reality of many Amazonian communities.

Gabriel Marinho will present a soundscape of the Fordlândia noises and lands. Focusing on the listening experience of visitors, three speakers will be placed in the old factory hidden and dispersed in the environment. Exploring the resonance between the present sounds and the recorded ones, visitors will perceive a new impression of spatiality generated by the mixture between noises and voices. Marinho’s soundscape will be created and edited during the workshop in collaboration with Fordlândia’s community, hosting audio recording walks guided by local residents.

Angelo Madson will create low-tech broadcast mechanisms for sharing community audio. Madson will expand upon the tradition of creating alternative means of communication in Amazonia, drawing from traditional North brazil public sound transmission methods as Bike Som (a bike equipped with speakers that reproduces recorded and live material, usually used for advertising) and Rádio Poste (a circuit installation of speakers on street poles, usually present on street markets). In previous works, Angelo has used these as mobile or open spaces amplifiers of collective initiatives such as public manifestations or street events. For Transmissão Fordlândia, he will install soundworks, adapting a Radio Poste for the Fordlândia Factory, and also perform using Bike Som on a bike reconstructed with local equipment.

Transmissão Fordlândia is on view September 17 - October 14, 2017, in former Ford Factory Building in Fordlândia, Brazil.




Gabriel Martinho was born in Rio de Janeiro. He graduated with a degree in Social Communications (FACHA, Brazil), and Documentary Film (University of Cinema Foundation, Buenos Aires). He is a musician and has developed a theoretical research as well as a practice in the field of sound, especially focused on the composition of sound landscapes in documentary films and experiences realized in public spaces. He has exhibited work at the International Congress of Aesthetics of Cinema (France), and was awarded best short film by the International Film Festival of El Palomar (EPA CINE) and by the RAFMA (Argentine Network of Festivals and Audiovisual Samples).

Véronique Isabelle holds a B.A. in Visual Arts from Laval University in Québec and the Superior School of Fine Arts in Marseille, France in 2007; a M.A. in Social Anthropology from the Federal University of Pará, Brazil, in 2013; and began studies for her PhD in the same institution in 2014. She has participated in various exhibitions and residencies, and has realized curatorial projects in Canada, France and Brazil. She creates projects in collaboration with other artists, with institutions and in different communities.

Angelo Madson is a sociologist, in charge of Radio Idade Mídia, an initiative which includes community radio workshops on edu-communication, teaching theoretical and practical aspects of radio pre-production and postproduction.

apexart’s program supporters past and present include the National Endowment for the Arts, Milton and Sally Avery Arts Foundation, the Kettering Family Foundation, the Buhl Foundation, The Martin and Rebecca Eisenberg Foundation, Bloomberg Philanthropies, Spencer Brownstone, the Kenneth A. Cowin Foundation, Epstein Teicher Philanthropies, The Greenwich Collection Ltd., William Talbott Hillman Foundation/Affirmation Arts Fund, the Fifth Floor Foundation, the Consulate General of Israel in New York, The Puffin Foundation, the Trust for Mutual Understanding, The Andy Warhol Foundation for the Visual Arts, and public funds from the New York City Department of Cultural Affairs in partnership with the City Council, public funds from Creative Engagement, supported by the New York State Council on the Arts with the support of the Governor and administered by LMCC, funds from NYSCA Electronic Media/Film in Partnership with Wave Farm: Media Arts Assistance Fund, with the support of the Office of the Governor and the New York State Legislature, as well as the New York State Council on the Arts with the support of Governor Kathy Hochul and the New York State Legislature.
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