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apexart :: Public Program :: Dear Reader
Un-Working the Icon:
Kurdish "Warrior-Divas"

Public Program Berlin
Dear Reader

Ongoing, February 4 - March 4, 2017

An intervention by Greta Rusttt Collective

Adalbertstra├če 2
10999 Berlin

Grounded in a belief in the book as a vehicle of ideas, Dear Reader is an investigation into the book's mediation with the public in places such as libraries, bookstores, or flea markets. This project consists of spreading direct messages through the distribution of letters between the pages of books in such locations throughout different cities. Each envelope is addressed with the salutation "Dear Reader," transforming the reader into an active audience, and each iteration of the project considers issues specific to the city in which that intervention takes place, in order to include various political and cultural contexts.

Greta Rusttt is an art collective based in Berlin. Founded in 2013, it aims for collaborative projects with different artists, writers, and designers. In the context of the virtual, post-internet times, Greta Rusttt focuses on the role of books and editions in today's society. He

This event is free and open to the public.

apexart's programs are supported in part by The Andy Warhol Foundation for the Visual Arts, The Buhl Foundation, the Degenstein Foundation, Lambent Foundation Fund of Tides Foundation, Bloomberg Philanthropies, The Greenwich Collection Ltd., Affirmation Arts Fund, the Milton and Sally Avery Arts Foundation, the Fifth Floor Foundation, and with public funds from the New York City Department of Cultural Affairs in partnership with the City Council and the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature.
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