apexart :: Why We Buy, Why We Brand



In conjunction with the exhibition As Real As It Gets, organized by Rob Walker.

Wednesday, December 19: 6:30 pm

An illustrated lecture by Debbie Millman

"Why We Buy, Why We Brand" is an entertaining sociological, scientific, and anthropological overview of why we purchase things and cultivate brands. What sets one brand apart from another? Is there a magic formula that turns a simple script logo into the international graphic icon Coca-Cola, or makes us ogle over the latest Apple product? Take a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us, to the role branding plays in the products we buy and the way we live.

"Why We Buy, Why We Brand" will help us answer the questions:

• What are the waves of modern branding?
• How is branding linked to human evolution?
• How has technology changed our interaction with each other and brands?
• What is necessary for modern brands to stand out in a crowded marketplace?
• How does branding resonate with our most hard-wired, basic instincts?

Debbie Millman is President of the design division at Sterling Brands. She has been there for 17 years and in that time she has worked on the redesign of over 200 global brands. Debbie is President Emeritus of AIGA, the largest professional association for design, a contributing editor at Print Magazine, and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled "Design Matters with Debbie Millman" and it is now featured on DesignObserver.com. In 2011, the show was awarded a Cooper-Hewitt National Design Award. She is the author of five books on design and branding.

Please join us.
Unless otherwise noted, all events are free and open to the public.

apexart's exhibitions and and public programs are supported in part by the Affirmation Arts Fund, the Andy Warhol Foundation for the Visual Arts, Bloomberg Philanthropies, Edith C. Blum Foundation, Mary Duke Biddle Foundation, The Greenwich Collection Ltd., Lambent Foundation Fund of Tides Foundation, and with public funds from the New York City Department of Cultural Affairs and the New York State Council on the Arts.

291 Church Street, NYC, 10013
t. 212 431 5270

Directions: A, C, E, N, R, W, Q, J, M, Z, 6 to Canal or 1 to Franklin.