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download mp3 of talk (35 MB) |
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| EXHIBITION TALK | |||
| Wednesday,
July 1, 6:30 pm
Modular Culture: Architecture and the Art World's Great Franchise Experiment
As part of apexart's Franchise
Project Joseph
Grima will discuss the role of architecture and how
it relates to the success story of franchising in the U.S.,
examining the standardized architectural prototypes of franchising
alongside the typography of the "white
cube" gallery space. He will also discuss the expansive
growth of large-size modern and contemporary art museums, the
architectural language generated by the franchising phenomenon,
and its repercussions on the nature of the artwork collected
and exhibited. |
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| Joseph Grima is a New York-based architect and writer. He is the current director of Storefront for Art and Architecture, a seminal gallery and events space in New York City devoted to the advancement of innovative positions in architecture, art and design. He is the author of Instant Asia (Skira, 2007), a critical overview of the recent work of young and emerging architecture practices across the Asian continent, co-editor of Shift (Lars Mueller, 2008), and has contributed to numerous books, magazines and publications. | |||
| Please
join us. All events are free and open to the public. apexart Directions: A, C, E, N, R, W, Q, J, M, Z, 6 to Canal or 1 to Franklin. apexart's exhibitions and public programs are supported in part by the Andy Warhol Foundation for the Visual Arts, Carnegie Corporation of New York, Edith C. Blum Foundation, Mary Duke Biddle Foundation, The Greenwich Collection Ltd., The William Talbott Hillman Foundation, and with public funds from the New York City Department of Cultural Affairs and the New York State Council on the Arts. |
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