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Wednesday,
July 1, 6:30 pm
Modular Culture: Architecture and the Art World's Great Franchise Experiment
As part of apexart's Franchise
Project Joseph
Grima will discuss the role of architecture and how
it relates to the success story of franchising in the U.S.,
examining the standardized architectural prototypes of franchising
alongside the typography of the "white
cube" gallery space. He will also discuss the expansive
growth of large-size modern and contemporary art museums, the
architectural language generated by the franchising phenomenon,
and its repercussions on the nature of the artwork collected
and exhibited.
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Joseph
Grima is a New York-based architect and writer. He is the current director
of
Storefront for Art and Architecture,
a seminal gallery and events space in New York City devoted to the advancement
of innovative positions in architecture, art and design. He is the author of
Instant Asia (Skira, 2007), a critical overview of the recent work of young and
emerging architecture practices across the Asian continent, co-editor of Shift
(Lars Mueller, 2008), and has contributed to numerous books, magazines and publications. |
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Please
join us.
All events
are free and open to the public.
apexart
291 Church Street, NYC, 10013
t. 212 431 5270
www.apexart.org
Directions:
A, C, E, N, R, W, Q, J, M, Z, 6 to Canal or 1 to Franklin.
apexart's
exhibitions and public programs are supported in part by the Andy Warhol
Foundation for the Visual Arts, Carnegie Corporation of New York, Edith
C. Blum Foundation, Mary Duke Biddle Foundation, The Greenwich Collection
Ltd., The William Talbott Hillman Foundation, and with public funds
from the New York City Department of Cultural Affairs and the New York
State Council on the Arts.
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